You might think that being creative doesn’t stack up well with business. After all, the stereotype of the suffering artist or writer wrestling with the Muse doesn’t sound like a great candidate to run a company. But in fact, creative people make outstanding entrepreneurs.
Researchers have found that creatives share several characteristics that make them innovative and successful businesspeople.
- Creatives are innovative
Creative people tend to take a different, even quirky, worldview. They have flexible, adaptive minds and can often find solutions to tricky problems. And they’re good at coming up with lots of new ideas.
- Creative processes mirror business processes.
It might sound surprising, but the stages of developing a creative project are similar to those involved in setting up a business. Commonly there are four steps to each enterprise. The research phase gathers information about an issue, product, or problem. There is an ‘incubation; stage where this information gets processed, followed by a big breakthrough Eureka moment when the solution becomes clear. Then comes the final testing phase, where the creative/entrepreneur tests the solution to see if it works. This applies to setting up a business, launching a new product, or writing a novel.
- Creatives and entrepreneurs work in the same conditions
Both creatives and entrepreneurs work in a flexible, highly changeable environment. There is the freedom to float and test new ideas in a less structured environment than in a regular job or company.
Risks and sometimes high stakes are involved, but for the creative and entrepreneur alike, this is fertile ground to allow innovative ideas to flourish.
- They make connections
One of the hallmarks of the creative mind is being able to think outside the box and make connections between superficially unrelated ideas. They are also intensely curious and want to know the ‘why’s and ‘why nots’ about the world.
Entrepreneurs are also eclectic thinkers who are not afraid to try new strategies and ideas to see what happens. Both types are big on the ‘what if’ approach to the world.
- They are great at communicating their message.
Both creatives and entrepreneurs are likely to be passionate about their work and have great powers of persuasion. They have thought about it, worked at it, and lived it, so they know it inside out and care about sharing their passion with the world.